Interested in my background?
Born and raised in the small idyllic town Västervik on the east coast of Sweden, where I still spend my summers. After studies within marketing, I started my career as receptionist and barmaid at Hotel de Verbier, in the Swiss ski resort Verbier, skiing the slopes as often as possible. After that I moved into the TV Industry and during more than 25 years, I have worked with Storytelling at Broadcasters, Digital Platforms and Production Companies with Acquisitions, Sales, Financing, Executive Producer, Creative Development, Business Development, Communication and Social Media Advisor.
BUSINESS&CREATIVE – Purple Stockholm
Dec 2012 – Present
At Purple Stockholm I work on long- and short term basis within the fields of Acquisitions&Sales, Executive Producer, Business Developer, Communicator and Social Media Advisor. Among my cooperations and clients are Grumpy Production, Unlimited Stories, Yvonn Media Group, Joakim Odelberg, Stål Television, Kibera Production, Carringer Media, Sida, Skillnadens Trädgård, Nice Entertainment Group, Magine TV, HorseOne TV, Streamience, Jaramba, Smartfilm, Stefan Edlund Produktion, Film och Skola and DiTV.
BUSINESS DEVELOPER/EXECUTIVE PRODUCER – Joakim Odelberg.se
Feb 2018 — ongoing
Business Developer and Executive Producer for TV Profile/Photo Journalist/Conservation Photographer Joakim Odelberg. Responsible for creating business opportunities and commercial projects. So far having created and produced the lecture ”A Sustainable Talkshow” that toured Sweden in 2018, and the documentary film ”How much plastic is there in the sea?” that was produced in 2019 and is now available for viewing on TV4Play Sweden.
DIGITAL CONTENT MANAGER – Ywonn Media Group
Apr 2018 – ongoing
Working both strategically and hands-on with some of our most wellknown TV- and Media-profiles with their digital content-, communication- and marketing concepts, as well as being their Social Media Advisor, for example Ernst Kirchsteiger and his different brands. Using analytics and data to target the attractive and affluent age group 45+.
PROJECT MANAGER/HEAD OF PRODUCTION – Unlimited Stories AB
Aug 2018 – May 2020
Creative- and business minded Project Manager/Head of Production at Grumpy Production, the TV-subsidiary within UNLTD. Negotiating agreements with partners, co-producers, participants, artists, managers and team members. Leading and financially controlling all productions making sure that content, timeline, production plan, rights and budget are aligned. HR-related responsibilities for freelancers. Also part of developing and initiating new ideas with the objective to generate new business. Latest productions being ”En kväll tillsammans” (SVT), ”Elefanten i folkhemmet – Bert Karlsson” (TV4), ”En vacker kväll – Per Gessle” (TV4), ”Skarpt läge – Tomas Ledin” (TV4), ”Danny” (TV4), ”GES” (TV4), ”Live Nation 50” (LiveNation), ”Pernilla Wahlgren; Kort glad och tacksam” (TV4), ”Sven-Ingvars” (Lifeline), ”Orup60” (TV4), ”Rhapsody in Rock 30” (TV4), ”Gyllene Tider 40” (TV4).
CONSULTANT FORMAT ACQUISITIONS- AND PIPELINE EXECUTIVE – Nice Entertainment
May 2017 – Jan 2018
This is Nice AB was an entity within the MTG Group which consisted of 30 production companies in 17 countries (Nordics, Benelux and CEE).
Sourced, evaluated, negotiated and secured the most attractive format rights for the group.
Supported the UK-based sales arm DRG with international sales of in-house developed formats.
VP CONTENT ACQUISITIONS- AND STRATEGY – Magine TV & Plejmo
Aug 2013 – Apr 2017
* Launch of Magine TV in Germany including project management, content acquisitions/channel distribution negotiations, concept development and marketing
* Maintaining and developing the Swedish OTT-offering
* Channel- and packaging strategy based on customer/viewing behaviour
* Analysis and negotiation of VOD content for Plejmo in the Nordics. Marketing, brand positioning, end consumer pricing and a focus on growth
* Market analysis and research of the VOD market in Holland
* Project management
* Part of the leadership group
SENIOR ACQUISITIONS MANAGER – TV4
Feb 1998 – Dec 2012
Responsible for acquisitions of swedish, nordic and international tv-programmes including dramaseries, feature films, documentaries and reality from both majors and independents in the US, all different distributors in the UK and also distributors in Sweden and the Nordics for all channels within the TV4 group plus the channels within CMore and the SVOD-service Filmnet, i. e the larger part of the schedule considering both primetime and off prime. Between August 2003 and April 2004 I filled the position as Acting Head of Acquisitions. It was a maternity cover and during that time I headed up and led the daily work in the Acquisitions Department consisting of 7 people. Between February 2007 and September 2009 I held the position as Executive Producer in the Programming Department at TV4.
EXECUTIVE PRODUCER – TV4
Feb 2007 – Sep 2009
Executive producer and Project Manager of Swedish entertainment shows and lifestyle programmes such as Äntligen hemma, Leila bakar, Leila på landet, Leilas jul, Tinas trädgård, Spårlöst, Familjen Annorlunda, Fiskedrag, Classes Bilstyling, Faddergalan, Rädda Mammorna, Bingolotto, Lotta på Liseberg etc. etc.
ACQUISITIONS- AND SALES EXECUTIVE / PROJECT MANAGER – Modern Times Group MTG AB
Feb 1994 – Jan 1998
* Buyer of films and children’s programmes at TV1000.
* Responsible project manager for the computer animated children’s program production ”Hilbur”.
* Negotiator of programmes for all channels within MTG/Viasat group. Also responsible for selling programs to channels within MTG in the Baltics, including setting sales strategy and sales targets.
PROGRAM COORDINATOR (volunteer) – Stockholm International Film Festival
May 1997 – Nov 1997
Program Coordinator and responsible for three different sections at the 8th Stockholm Filmfestival; Warhol/ Morrissey, Kazan by Kazan and Hongkong 97. The job consisted of securing rights for feature films, coordinate events for journalists and plan and coordinate everything around Mr. Morrissey’s visit in Sweden. Part-time volunteer job that was done outside of working hours at MTG.
ACQUISITIONS ASSISTANT, TV4
August 1990 – January 1994
o PR Communicator 2012, Folkuniversitetet
o Marketing and Communication 2007–2008, Berghs School of Communication
o Marketing 1989–1990, Institute for International Education, Stockholm, Lausanne, Brighton
o Foreign Exchange Student 1984–1985, North Scott High School, Iowa USA
o Project Management, Mindset
o Business English, Mindset
o French studies, GLTT, Brussels Belgium
Swedish: Native language
English: Bilingual proficiency
French: Limited working proficiency